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Should Nintendo's World Championships Utilize Long Island Advertising Agencies?

By Robert Sutter


Without question, E3 stands as one of the most popular events in the video games industry. Just about every company has a spot at this particular event, and there are few which elicit as much attention as Nintendo. With the recent announcement of the Nintendo World Championships, more than two decades after its inception in 1993, interest has been high. As Long Island advertising agencies may attest to, though, concern has come along for the ride.

Originally brought to the NES, the Nintendo World Championships was perhaps the most competitive endeavor at the time. With a few games from this particular system chosen, players were tasked with competing certain objectives, such as collecting a particular number of coins as quickly as possible. While modern tweaks would required, one could imagine that this concept could be easily integrated into the present day. It's unfortunate that this hasn't been the case.

I believe the root of the Nintendo World Championships' problem is the limited scope it possesses. Keep in mind that the contest only features a single game: Ultimate NES Remix. It's also worth noting that you can only take part in this contest at a handful of Best Buy stores, which only narrows the potential pool of gamers that would have competed. With these downsides in mind, one has to wonder what Long Island Island advertising agencies could do in order to improve Nintendo's situation.

If you want to know how a Long Island advertising agency may be able to help, I think that a broader audience would have to be targeted. Consider the notion that Nintendo isn't simply a "gamer's company," as it has been able to attract many other groups as well. Smart marketing is essential, which is where firms such as fishbat could prove to be quite useful. What about the suggestion of other titles to bring into this contest? In its current state, the contest in question could use all of the assistance it can receive.

The Nintendo World Championships is a great idea, on paper, and I am sure that it would have drew interest if this concept was done in a different way. It's not like the gaming scene is shy about competition, after all. With that said, the current landscape is less than pleasing, not only to those who play games but those who write about it as a career. One could only hope that Long Island advertising agencies would not only advertise this better but, hopefully, breath new life into this vintage concept.




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